22
Feb
09

Shifting Comparison

Quoted from TED-talks by Dan Gilbert in 2005,

“You want to buy a car stereo . The dealer near your house sells it for $200, but if you drive across town, you can get it for $100. Would you drive for 50% off?”

Needless to say, most people will answer “Yes”. But what about the analogy below?

“You want to buy a car with a stereo. The dealer near your house sells it for $31000, but if you drive across town, you can get it for $30900. Would you drive to get .003 % off?”

Most people will answer “No” despite the fact that they save the same $100 in both cases.

The problem is, as Dan Gilbert said, the money we save can’t talk where it is saved from. Whether it is from buying a car stereo, or from buying daily goods. But why the answer is different for those two questions.  Do percentage really make it different? Or is it the value?

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15 Responses to “Shifting Comparison”


  1. 1 danasatriya
    Februari 23, 2009 pukul 12:38 pm

    ada ga si ted talks tapi bukan versi video? fakir-benwit.. 😦

  2. Maret 1, 2009 pukul 3:59 pm

    Just passing by.Btw, you website have great content!

    _________________________________
    Making Money $150 An Hour

  3. 3 Putri
    Maret 10, 2009 pukul 11:54 pm

    “Do percentage really make it different? Or is it the value?”

    Percentage makes value in our mind… ‘n in most conditions..it does -always- work…
    Just like in that case study,Rez..

    🙂

  4. April 8, 2009 pukul 9:30 am

    teknik marketing itu sepertinya, bung Reza.

  5. 5 saiko
    April 13, 2009 pukul 2:24 am

    makanya ambil cognitive psychology pas di tit rez…
    masi maen nintendo ds?

    • 6 zakki120
      Juli 26, 2010 pukul 6:55 pm

      orang membeli sesuai kemampuan Rez..

      kalo uda berani beli barang US31000 pastinya ga peduli sama saving sebesar US100 😛

      paradigma prosentase vs paradigma nilai mutlak *halah

  6. 7 adefadlee
    April 17, 2009 pukul 8:46 am

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    Orang mukmin kalau dia dihina orang, dia tetap dapat menahan kemarahannya karena dia merasa memang dia adalah hamba yang hina dan tidak ada harga, patutlah dihina.
    ___________________________________________________________

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  8. Juli 17, 2010 pukul 2:36 pm

    boleh juga tuh geliat teknik marketing nya,..

  9. Juli 23, 2010 pukul 2:17 pm

    hey kemana aja loh …………. ada pr ngga

  10. Juli 23, 2010 pukul 2:19 pm

    hey kemana aja loh …………. ada pr ngga

  11. Juli 23, 2010 pukul 2:19 pm

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