Quoted from TED-talks by Dan Gilbert in 2005,
“You want to buy a car stereo . The dealer near your house sells it for $200, but if you drive across town, you can get it for $100. Would you drive for 50% off?”
Needless to say, most people will answer “Yes”. But what about the analogy below?
“You want to buy a car with a stereo. The dealer near your house sells it for $31000, but if you drive across town, you can get it for $30900. Would you drive to get .003 % off?”
Most people will answer “No” despite the fact that they save the same $100 in both cases.
The problem is, as Dan Gilbert said, the money we save can’t talk where it is saved from. Whether it is from buying a car stereo, or from buying daily goods. But why the answer is different for those two questions. Do percentage really make it different? Or is it the value?
ada ga si ted talks tapi bukan versi video? fakir-benwit..
Just passing by.Btw, you website have great content!
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Making Money $150 An Hour
“Do percentage really make it different? Or is it the value?”
Percentage makes value in our mind… ‘n in most conditions..it does -always- work…
Just like in that case study,Rez..
teknik marketing itu sepertinya, bung Reza.
makanya ambil cognitive psychology pas di tit rez…
masi maen nintendo ds?
Ujian dan bencana didatangkan Allah untuk penghapusan dosa dan meningkatkan darjat
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Bila hati (raja diri) telah ditawan hawa nafsu, maka nafsulah yang menjadi raja. Di waktu itu akal memikirkan bagaimana mencari jalan agar kehendak nafsu itu dapat diluluskan; yang akan dilaksanakan oleh anggota lahir sebagai rakyat.
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Orang mukmin kalau dia dihina orang, dia tetap dapat menahan kemarahannya karena dia merasa memang dia adalah hamba yang hina dan tidak ada harga, patutlah dihina.
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Membangunkan insaniah manusia, hingga dapat melahirkan hamba Allah yang berilmu dan bertaqwa. Ini memerlukan kesadaran, kefahaman, keyakinan, penghayatan, latihan istiqamah, guru yang bertaqwa dan doa.
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